A HubSpot alternative that covers your whole business, not just the CRM
HubSpot is a well-known CRM and marketing platform with a free starting tier. But as a small business grows, costs can rise with every seat, contact tier and extra Hub, and invoicing, accounting and payroll still live in other tools.
Encarmo is an all-in-one alternative: sales CRM, accounting, invoicing, inventory, HR and payroll in one login, with unlimited users and no per-seat pricing.
The 15-second verdict
Marketing automation and customer service tools are central to how you grow, and your finance tools are already sorted.
You want CRM, invoicing, accounting and payroll in one place, without per-seat pricing.
Why look for a HubSpot alternative?
HubSpot is strong at marketing, sales and customer service in one CRM. Small businesses usually start looking for an alternative for three reasons:
Costs can climb as you add seats, contacts and paid Hubs [verify wording against HubSpot's pricing model].
Invoicing, accounting and payroll still need separate tools.
Deal data has to be moved by hand, or through integrations, into billing and the books.
What is Encarmo?
Encarmo is a business management platform that combines sales CRM, accounting, invoicing, inventory, HR, payroll and scheduling in one connected system, built for small and growing businesses.
Where HubSpot centers on marketing and customer relationships, Encarmo covers the back office too. A won deal becomes a quotation and an invoice, the invoice posts to your books, and attendance flows into payroll. Everything shares the same data, reports and login.
Start with only the modules you need. Add more as your business grows.
| Accounting (base) | $0 Free Forever |
| Billing & Invoicing | $0 Free Forever |
| Sales & CRM | +$14/mo flat |
| Inventory Management | +$12/mo flat |
| HR Management | +$15/mo flat |
| Payroll | +$19/mo flat |
| Calendar & Scheduling | +$9/mo flat |
Annual pricing saves 17% (2 months free) on all plans. Unlimited team users on every plan.
Who should switch from HubSpot?
Two types of businesses land on this page, and the right answer depends on which one you are.
Marketing-led teams Email campaigns, landing pages and customer service tools drive your growth, and you're comfortable with HubSpot's pricing. HubSpot fits you well.
TYPE 2: Growing small businesses You mainly need to manage leads and deals, then invoice, keep books, track stock or run payroll, and you don't want a separate tool and bill for each. This is who Encarmo is built for.
Growing small businesses You mainly need to manage leads and deals, then invoice, keep books, track stock or run payroll, and you don't want a separate tool and bill for each. This is who Encarmo is built for.
Highlight strip: If marketing automation is your engine, HubSpot is a proven choice. If sales is one part of running the business, Encarmo is built for you.
Feature comparison
What each tool covers, side by side.
| Feature | Encarmo | HubSpot |
|---|---|---|
| Contacts, leads & deal pipelines | Yes, native | Yes, core strength |
| Marketing automation & email campaigns | [verify: not a focus] | Yes, Marketing Hub (paid tiers) |
| Customer support & help desk | [verify: not included] | Yes, Service Hub |
| Quotations & invoices | Yes, native (invoicing free forever) | [verify: quotes/payments tools and plan] |
| Double-entry accounting | Yes, native | No, connects to an accounting tool |
| Inventory & warehouses | Yes, native | No |
| HR, attendance & payroll | Yes, native | No |
| Unlimited team users | Yes, all plans | No, seat and tier based [verify] |
| Reports across sales and finance | Yes, one shared ledger | CRM and marketing reports; finance data lives elsewhere |
Encarmo vs HubSpot: From lead to payment
HubSpot is strong at attracting leads and managing the relationship: campaigns, contacts, deals and service. Once a deal closes, invoicing and bookkeeping usually happen in another tool.
Encarmo carries the deal forward: quotation, invoice, payment receipt and accounting entry, all in one system with no copy-paste.
Encarmo vs HubSpot: Cost of the full stack
Running a whole business on HubSpot usually means adding separate accounting, invoicing and payroll tools. HubSpot costs also depend on seats, tiers and contact volume [verify].
Encarmo modules share one ledger and one login, and every plan includes unlimited users.
Encarmo vs HubSpot: pricing comparison
The honest comparison depends on which modules your business actually needs. HubSpot figures below are from its public pricing page, checked [Month 2026].
Solo operator (1 user)
Small team (5 users)
Growing business (15 users)
The real cost of a disconnected stack
The visible cost is the subscriptions.
The invisible cost is real.
When each department runs on its own tool, subscriptions are only part of the bill.
- 01Manual re-entry between systems: deals closed in the CRM, entries made in the books afterward.
- 02Errors and mismatched numbers from duplicate data entry.
- 03Time spent fixing broken connections between apps.
- 04No single source of truth for sales, cash flow and headcount.
Encarmo was built to remove that overhead. Whether the trade-off makes sense depends on your team size, how many tools you run, and how much time you spend keeping them in sync.
Pros and cons
HubSpot
- Strong marketing, sales and service tools in one CRM
- Free CRM tier to get started
- Very large marketplace of integrations
- No built-in accounting, payroll or inventory [verify]
- Costs can rise with seats, tiers and contacts [verify]
- Deal data has to move to finance tools manually or through integrations
Encarmo
- One system for CRM, accounting, invoicing, HR, payroll and inventory
- Flat modular pricing with unlimited users
- Data shared across modules, with one login
- Free core plan for accounting and invoicing
- No built-in marketing automation or help desk [verify with product team]
- Newer platform with a smaller integration marketplace
- CRM is built for small-business selling, not large enterprise sales teams
Who should choose which?
Choose HubSpot if
- Marketing automation and service tools drive your growth
- You already have accounting and payroll tools you like
- You need HubSpot's integration marketplace
Choose Encarmo if
- You want CRM, invoicing and accounting in one place
- You're paying for 3 or more separate tools
- You want to add users without price increases
Side-by-side summary
| Encarmo | HubSpot | |
|---|---|---|
| Primary strength | Full business system | CRM and marketing platform |
| CRM & deals | Native ($14/mo) | Core product, free tier [verify] |
| Marketing automation | [verify: not included] | Yes (paid tiers) |
| Accounting | Native (free forever) | Not included, needs another tool |
| Billing & invoicing | Native (free forever) | [verify] |
| Pricing model | Flat modular, unlimited users | Seats and tiers [verify] |
| Team users | Unlimited | Per seat |
Other HubSpot alternatives to consider
Questions people ask us
Straight answers on pricing, migration, and where each platform fits.
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