A HubSpot alternative for the whole business,not just the CRM.
HubSpot is a well-known CRM and marketing platform with a free tier. As you grow, costs rise with seats and paid Hubs, and invoicing, accounting and payroll stay in other tools.
Encarmo is an all-in-one alternative: sales CRM, accounting, invoicing, inventory, HR and payroll in one login, with unlimited users and no per-seat pricing.
Sources: HubSpot Sales Hub pricing (updated September 2026) and Encarmo pricing. Monthly billing prices.
Marketing automation and customer service tools are central to how you grow, and your finance tools are already sorted.
You want CRM, invoicing, accounting and payroll in one place, without per-seat pricing.
Why look for a HubSpot alternative?
HubSpot is strong at marketing and sales. Small businesses usually look elsewhere for three reasons.
What is Encarmo?
A modular business platform: accounting, invoicing, payroll, HR, CRM, inventory, scheduling and reporting in one connected system.
Where HubSpot centres on marketing and relationships, Encarmo covers the back office too: a won deal becomes an invoice, the invoice posts to your books, and attendance flows into payroll.
Everything shares the same data, reports and login. Start with only the modules you need.
Annual billing saves 17%, or two months free, on every plan.
Who should switch from HubSpot?
Two kinds of business land on this page, and the right answer depends on which one you are.
Email campaigns, landing pages and service tools drive your growth, and HubSpot's pricing works for you. HubSpot fits you well.
You mainly need leads and deals, then invoicing, books, stock or payroll, without a separate tool and bill for each. This is who Encarmo is built for.
If marketing automation is your engine, HubSpot is a proven choice. If sales is one part of running the business, Encarmo is built for you.
Feature comparison
| Feature | Encarmo | HubSpot |
|---|---|---|
| Contacts, leads and pipelines | Native, $14/mo flat | Yes, a core strength |
| Marketing automation and email | Not included | Yes, Marketing Hub on paid tiers |
| Customer support and help desk | Not included | Yes, Service Hub |
| Quotations and invoices | Native, invoicing free forever | Quotes and payments on paid tiers |
| Double-entry accounting | Native, free forever | No, connects to an accounting tool |
| Inventory and warehouses | Native, $12/mo | Not available |
| HR, attendance and payroll | Native, $15 and $19/mo | Not available |
| Team users | Unlimited, every plan | Per seat, by tier |
Where the differences actually show up.
What you would actually pay.
CRM and accounting on both sides, at monthly list prices.
HubSpot and QuickBooks figures are US monthly list prices, checked October 2026. Scenario 3 excludes HubSpot's one-time $1,500 Professional onboarding fee. HubSpot Pro includes marketing tools Encarmo doesn't offer.
The subscriptions are visible. The overhead isn't.
When a growing business runs a separate tool for each department, the subscriptions are only part of the bill.
Encarmo was built to remove that overhead. Whether the trade-off makes sense depends on your team size, how many tools you run, and how much time goes into cross-system admin.
Pros and cons, stated plainly.
Who should choose which?
Side-by-side summary.
| Encarmo | HubSpot | |
|---|---|---|
| Primary strength | Full business system | CRM and marketing |
| CRM and deals | Native, $14/mo | Core product, free tier |
| Marketing automation | Not included | Yes, paid tiers |
| Accounting | Native, free forever | Needs another tool |
| Invoicing | Native, free forever | Quotes and payments, paid tiers |
| Pricing model | Flat modular, unlimited users | Per seat, by tier |
Questions people ask us.
Straight answers on pricing, migration and where each platform fits.
Visit the help centerIs Encarmo a good HubSpot alternative?
Yes, if you mainly need CRM plus invoicing, accounting, inventory and payroll. If you rely on HubSpot's marketing automation, Encarmo isn't a replacement for that part.
HubSpot's CRM is free. Why switch?
For one or two users who only need contacts and deals, HubSpot Free is hard to beat. Encarmo makes sense once the CRM needs to connect to invoicing and accounting, or the team grows.
Can I move my contacts and deals from HubSpot?
Yes, and migration is free. We bring across contacts, companies, deals, pipeline stages and notes.
Does Encarmo charge per seat?
No. CRM is a flat $14 a month with unlimited users.
Where do the HubSpot prices come from?
From HubSpot's published US Sales Hub pricing, billed monthly, checked October 2026.
Ready to replace HubSpot with one connected system?
Start free with accounting and invoicing, and add the modules you need as you grow.